1、 Guess the characteristics of the consumer based on the device used
Consumers who use Apple first , Definitely different from consumers who use millet , At least in terms of consumption level , Search engines can be simply understood as , The consumption level of users using apple phones , Higher than the users who use Xiaomi's mobile phone , So in your favorite guessing part , Taobao's search engine will recommend some high-quality things to Apple users , And recommend some cheap and good things to Xiaomi users .
2、 Based on recent browsing behavior
It's a two-way choice , For example, buyers have been searching for digital cameras on Taobao recently , Because it's more valuable , It's a little bit more complicated , So people usually read it several times , We will also refer to a variety of products , At this point you will find out , When browsing to the bottom of a baby , There are also some , Taobao will think of a better one “ Digital camera ” Recommend it to you .
3、 Based on recent shopping activities
This is easy to understand , Let's take a simple example , There is a buyer who often buys printers on Taobao recently 、 The photocopier 、 Desks, chairs and other office supplies , So Taobao's search engine will think ： This person may have just started a company recently , So you need to buy a lot of office supplies , Now I've bought a printer 、 The photocopier 、 Tables and chairs , So maybe you need print paper as well 、 pen container 、 Note paper, etc , So by guessing that you like , Recommend these things to buyers .
4、 Suggestions based on seasonal changes and some emergencies
for example , In the summer , Taobao system will determine that you need a fan , So I will recommend it to you directly ; Or the Mid Autumn Festival is coming , Many people buy moon cakes on Taobao , So Taobao platform may also recommend to most people .
5、 Based on everyday shopping behavior
Taobao system will be based on the buyer's daily shopping behavior , To recommend similar products , For example, a buyer has been buying Korean products , When clothing is approaching the peak season , Will recommend you to match the Korean version of the clothing , When the down jacket is close to the peak season , Will recommend you to match the Korean down jacket .
What kind of products will be recommended by search engines first ？ The answer is very simple , Search engines think , Current specific consumers “ The most likely deal ” The baby , In other words , It's that the baby label is more in line with the consumer's crowd label , The more likely you are to be recommended .