per contra , After the goods are fried into Internet red , It has brought huge sales to businesses , Even the price rises slowly with it . From here , You can also see that the publicity effect of live or short video is good .
Taobao also makes live broadcast. Where is Taobao live
see , Taobao also saw the benefits of live broadcasting , Also made a Taobao live broadcast , Let Taobao merchants use the live platform to show their products , One more channel to promote products , And buyers can also find their favorite items from the live broadcast .
At present, there are several ways to view Taobao live broadcast , One is the direct web mode , The web address is https://taobaolive.taobao.com/; One is to click the live column directly in Taobao mobile client or search in the search box “ live broadcast ”; Another is to install Taobao live mobile phone client —— This is the latest way , A lot of people haven't experienced it yet . today , Let's experience Taobao live together APP, Let's see .
chart 1 Taobao live broadcast in Taobao mobile client
What's on Taobao live broadcast? It's very rich
Taobao live broadcast is divided into selected 、 food 、 Wear and ride 、 Parents and children 、 Jewelry, etc , Users can view live video according to their own needs .
chart 2 Taobao live home
I don't know how to match clothes , I want to buy some seasonal clothes , You have to go shopping on the channel . What toys are fun ? On the parent-child channel, there is a live anchor to show you how to play some toys and what's fun , Compared to pictures that don't move , The way of live broadcast is more intuitive .
chart 3 Wear the channel chart 4 Parent child channel
Buy some snacks , Every live room of food channel really makes Xiaobian hungry . And go fishing with the anchor 、 Go up the mountain to pick , Watch the production of live products , You can also watch your order packed .
During the live broadcast, I saw the goods I wanted to buy , Click the shopping bag button in the lower left corner to view the products in Taobao store of the anchor , After clicking on a product, you can directly enter the corresponding product page of Taobao , It's so easy to order and chop hands .
chart 5 studio chart 6 Check the anchor's Taobao products
Of course, you can interact with the anchor , A chat , Ask about it , And a little heart , And there are also , Watching live broadcast and daily tasks will increase intimacy , According to the intimacy, you can get the benefits from the anchor .
How to open Taobao live ?
I've seen so much , Isn't it a bit exciting ? what , You don't just have to chop your hands , I want to be an anchor and sell something ? So how can Taobao live broadcast be opened ?
How to open Taobao live : Taobao mobile phone client → Home search “ live broadcast ”→ Point to the top Taobao live next to “ more ”→ Enter Taobao live page → Click on the three dot buttons in the upper right corner → Choose the anchor → Real name authentication → Fill in information → Waiting for review .
chart 7 Anchor in chart 8 Real person authentication
summary
What about? , Does Taobao live broadcast give you a new way to buy, buy or sell ? Whether you're a buyer or a seller , Come and try this new way of Taobao . Finally, I want to make complaints about it. , Some anchor covers P It's a little too much !