A lot of novice online shop businesses , Due to the lack of systematic expertise , And store operation experience , It's easy to be overtaken , So many businesses will seek help from Taobao tmall , meanwhile , I also have doubts ： How about the agent operation of tmall store , How does Taobao tmall operate its stores ？
1、 Reasonable baby title
Taobao tmall has found that , Most consumers , They search for products by searching keywords . And since Taobao platform began to block Baidu search , Search in Taobao website , This is particularly important .
The key words of the title , There are mainly attribute keywords 、 Promotion Keywords and brand keywords , Taobao tmall agent operation will generally be based on the consumer search habits in the background data , To consider the combination of keywords .
2、 Baby, the description should be real and detailed
Taobao new store because there is no visibility , So in the description of baby , It's going to take more effort , In this way, consumers can better understand whether the product can meet the demand .
Baby description , Mainly including pictures 、 written words 、 Format , And generally at least in 50 Words above . If the merchant's shop is a personal store , It can be described in the first person , This will make consumers feel more empathetic , So as to promote consumers' desire to place an order .
3、 Shop decoration
Good shop decoration , Not only can it attract consumers' attention , It's also more trustworthy to consumers , Do different shops , Have a different style , And page design in the same store , Keep the style the same or similar , It includes the main product map 、 Details page 、 Home style, etc .
4、 Improve the credibility of online stores
From the perspective of consumers , The higher the level of the store , The more trusted by consumers , After all, store upgrade takes time to accumulate , During this period, businesses have paid a lot of effort to operate .
The credibility of online stores , It is an important indicator to measure the store , As a merchant , Everyone wants to improve their credibility as soon as possible , Be steady , Such as swiping orders , It is against the operation rules of Taobao , You'd better not do it , After all, if Taobao platform found , It's not worth it .
Taobao tmall store operates on behalf of others , We need to start from these aspects , Do a good job in the basic optimization of Taobao tmall shop , First for Taobao tmall shop to create a good basic sales , In this way, it will be more convenient to do other optimization in the later stage , Get to be able to participate in activities .