Good title copywriting can not only enrich the content of the video , Explain the content of the video , It can also attract the audience's interest in exploration after the broadcast , It will also increase the popularity of the comment area, so as to drive the video interaction rate .
Different types of video content need different title copy with it , Different titles will bring different effects to the transmission of video content .
Now let's share with you some simple and practical writing skills of the tiktok and video title titles ！
1、 Message video title copywriting
This kind of Title copy is the simplest kind of , It's characterized by what you say , Through a simple sentence , Let users get information directly .
for example ： The Prime Minister of Singapore said ： Not many countries are willing to join an alliance without China
This video title copy lets users know that it is a video related to hot topics of current events , Interested users will naturally watch the video .
2、 Digital video title copywriting
The combination of numbers and words can form a strong contrast , Accurately make fuzzy information quantifiable , Enhance your look , Make users more eager to know the corresponding information of the number .
for example ：
“1000 Yuan is only worth 70 element ? Take you to uncover the huge profits in the glasses industry .”
Such as “ These six sentences are taboo in the workplace ”
3、 Hot word video title copy
Apply the hot news in recent life 、 Flow hot words 、 star 、 Brand names, etc , It's the way to use hot words to rub hot spots to improve the heat .
If your video is related to a hot topic , You can add related topic keywords directly .
Such as # Trinket # The deer and the cauldron # Trinket's wives
4、 Suspense video title copywriting
People are curious , The title copy with suspense makes people want to continue to look down , Continuous attention to account number .
for example ：
“ How to toast at the table ？ That's enough !”
People who want to learn wine table culture will have a strong interest , If, after watching this video , I didn't know this information before I found myself , I learned knowledge from it , You get a sense of satisfaction and accomplishment .
5、 Controversial Title copy
A good copywriter must be able to arouse users' strong desire for interaction . There are two kinds of desire for interaction ： One is identity ; The other is controversial .
It's the same with headlines , Make the title controversial , It can enhance users' desire to watch videos .
for example ：
“ The common sense of the workplace 99% 's workplace people don't know ”
This is a controversial title . If the user finds out after watching the video , I really didn't know the common sense of the workplace before , You will gain knowledge , Very willing to like or forward .