What specific capabilities do you need to master for a compelling short video operation?
Two leisure places 2020-11-25 05:34:26
With the popularity of short videos , More and more enterprises are creating short videos , And hope to use short video to realize traffic realization .

Generally speaking, the enterprise's short video operation team is divided into three types :

01. With low , It's just that one person is responsible for everything , What skills does this person need ? Need to be able to plan 、 Can shoot 、 Show 、 Can cut 、 Can pack , Of course, we have to do some other operational work . Is a person who can direct and act himself , This mode is more common in some popular science accounts .

 A strong short video operation needs to master those specific capabilities ?


02. Chinese match , There needs to be a director 、 Actors and later , The director is responsible for the content , Later I'll be in charge of editing and so on .

03. With high , Relatively speaking, it is a very professional short video operation team , There needs to be a director 、 The writers 、 actor 、 shooting 、 clip 、 operating , All aspects can be taken care of .

 A strong short video operation needs to master those specific capabilities ?


In the early days of short video operations , Most enterprises will choose low configuration or medium configuration team to save cost , At this time, the requirements for short video operation are very high , So what are the necessary abilities to master ?

The general workflow of short video team is divided into 6 A step , Let's take a look at .

1、 location , Content positioning is the most important step , It determines the direction of content in the future .

2、 planning , Including topic planning and script planning , The proportion of early planning in short video operation is at least in 70% above , Therefore, the team should have strong creative ability .

 A strong short video operation needs to master those specific capabilities ?


3、 Make , It's the end of the video 、 packing 、 Special effects 、 Subtitles and so on , The ability of a hairdresser can sometimes turn corruption into magic , For example, the control of video rhythm 、 Special effects of key nodes , The contrast of music atmosphere, etc .


 A strong short video operation needs to master those specific capabilities ?


4、 Release , Including the release of copy and release time , Copywriting is very important , It's the soul of a content ; The timing of the release is a test of operational capability , The audience active time of each account is different , So we need to study the release period of the content .


 A strong short video operation needs to master those specific capabilities ?


5、 operating , Getting customers focuses on this step , It is also the most involved part of the operation , Including the home page settings of the account 、 Enterprise phone number 、 Questions and answers in the comment area .


 A strong short video operation needs to master those specific capabilities ?


6、 Iterative realization , If your video doesn't work 、 When it's not going up , There's something wrong with the content , Need form optimization , And re diagnosis of location .

In the early days of short video operation , The key to building a team quickly is to find the right people , In addition, in the process of team building, we should constantly adjust the personnel structure according to the actual situation , To achieve an optimal staffing mix .

In a period of such rapid development in the field of short video , You might as well jump into the water first , And then iterate and update , Only in this way can we have a place .

The faster you grow , Take fewer detours , Only then has the opportunity to stand out from the competitive short video flow pool , Realize the realization of short video traffic as soon as possible .

Original author / And no. : Short video operation diary

This site is based on CC0 Protocol authorization forwarding


Commercial reprint please contact the author for authorization , Non-commercial reprint please indicate the source

contact :[ The small business of operation ] edit
版权声明
本文为[Two leisure places]所创,转载请带上原文链接,感谢
https://fheadline.com/2020/11/20201125053227920p.html
相似文章

2021-08-09