Generally speaking, the enterprise's short video operation team is divided into three types ：
01. With low , It's just that one person is responsible for everything , What skills does this person need ? Need to be able to plan 、 Can shoot 、 Show 、 Can cut 、 Can pack , Of course, we have to do some other operational work . Is a person who can direct and act himself , This mode is more common in some popular science accounts .
02. Chinese match , There needs to be a director 、 Actors and later , The director is responsible for the content , Later I'll be in charge of editing and so on .
03. With high , Relatively speaking, it is a very professional short video operation team , There needs to be a director 、 The writers 、 actor 、 shooting 、 clip 、 operating , All aspects can be taken care of .
In the early days of short video operations , Most enterprises will choose low configuration or medium configuration team to save cost , At this time, the requirements for short video operation are very high , So what are the necessary abilities to master ?
The general workflow of short video team is divided into 6 A step , Let's take a look at .
1、 location , Content positioning is the most important step , It determines the direction of content in the future .
2、 planning , Including topic planning and script planning , The proportion of early planning in short video operation is at least in 70% above , Therefore, the team should have strong creative ability .
3、 Make , It's the end of the video 、 packing 、 Special effects 、 Subtitles and so on , The ability of a hairdresser can sometimes turn corruption into magic , For example, the control of video rhythm 、 Special effects of key nodes , The contrast of music atmosphere, etc .
4、 Release , Including the release of copy and release time , Copywriting is very important , It's the soul of a content ; The timing of the release is a test of operational capability , The audience active time of each account is different , So we need to study the release period of the content .
5、 operating , Getting customers focuses on this step , It is also the most involved part of the operation , Including the home page settings of the account 、 Enterprise phone number 、 Questions and answers in the comment area .
6、 Iterative realization , If your video doesn't work 、 When it's not going up , There's something wrong with the content , Need form optimization , And re diagnosis of location .
In the early days of short video operation , The key to building a team quickly is to find the right people , In addition, in the process of team building, we should constantly adjust the personnel structure according to the actual situation , To achieve an optimal staffing mix .
In a period of such rapid development in the field of short video , You might as well jump into the water first , And then iterate and update , Only in this way can we have a place .
The faster you grow , Take fewer detours , Only then has the opportunity to stand out from the competitive short video flow pool , Realize the realization of short video traffic as soon as possible .
Original author / And no. ： Short video operation diary
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