Actually , Both are important , Of course, if you have to say the most important , Let's talk about it according to the situation .
One 、 If you don't have good video control ;
Take a short video , Not everyone is up to it , So there are a lot of people who feel they can't do it ： Though I think about the interesting plot , But the actual expression is not the same thing .
This is the time , Let's not put too much effort into the video , Instead, focus on the copywriting side .
Because video shooting ability can't be improved at once , But write a short essay , Basically everyone can do well .
Well written , So basically, video can explode .
Two 、 If you can make a good video ;
The ability to make good videos , So copywriting is just icing on the cake , We should try our best to make a good video at this time , No time and energy , Then leave the copy to the audience .
Of course , If you have enough energy to do both , So both are good , That's more perfect .
For the novice , It is suggested to practice watching videos and writing essays , A casual scene , Be able to write an empathetic essay , That's basically impossible .
There are many short videos of the tiktok , The content of the picture is not so good , Some are just a picture , But the copy is written in a way that resonates , This has led to a lot of praise and comments , This is the success of .
There are a lot of friends who want to make a good video , Learn this and learn that , Sometimes I think for a few days , There's no inspiration , I don't know what to shoot , It's a waste of time and energy . therefore , For the novice , It is suggested to break through from the best place , Instead of having to shoot an amazing short video ！