One , Live broadcast Basics ：
1、 What's live ？
Typical elements of live broadcasting ： Real time video shows + Audience interaction + Gifts are rewarded ;
The essence and charm of live broadcasting ：
real ---- What the audience saw was a real anchor , No clips ;
real time ----- It's all happening in real time , Have a sense of scene ;
Interaction ----- The audience can interact with the anchor at any time , Get the anchor to react .
2、 Common types of live broadcasting ：
Entertainment show ----- Sing a song 、 dance 、 Chat 、 Shouting wheat ;
game -----LOL、 BFS legend 、 Online games, etc ;
outdoors ----- Field exploration . Shopping 、 Watch the exhibition, etc ;
sports -----NBA、 football 、 Racing cars, etc ;
other ----- Pets . cooking 、 Hobbies, etc .
3、 What equipment is needed for live broadcasting ？
Mobile terminal ： Broadband network （WIFI or 4G）、 A smart phone 、 Earphones （ Sound card 、 The microphone etc. ）;
Computer terminal ： Broadband network 、 The computer （ Desktop or laptop ）、 camera . Microphone 、 Sound card 、 The headset 、 headset ;
Whether it's a cell phone or a computer, there's something more important ： Light, light 、 Background curtain 、 Decorative props, etc .
4、 Live broadcast income form
Gifts are rewarded 、 Platform base salary 、 advertisement .
5、 Is it difficult to be an anchor ？
existing 200 Home broadcast platform ;
At least every month 5-10 Home new platform online ;
A lot of capital 、 resources 、 The opportunity to ;
A good anchor is the most scarce resource 、 Highly sought after ;
So can it be red , It depends on how professional you are .
6、 Can I ？ Will anyone like me ？（ Do you fit in with any of these ？）
Have talent ----- Can sing 、 dance 、 Musical Instruments ;
Can play games ----- High level , Or the brain opening up , Or the novelty of playing ;
Humor ----- Can tell a story , It's funny ;
good-looking ----- Little beauty , Little fresh meat ;
Can chat ----- Self ripe , Be able to talk to strangers ;
It can stimulate the atmosphere ----- Can organize games , Let's take you. Hi ;
Will play ------ Technical nerd 、 Outdoor talent 、 Playboy 、 Senior foodie ......
It's characteristic ----- Even a trivial difference ;
Have the courage to ----- Dare to jump out of the shackles , Challenge the shackles ;
Have perseverance ---- Stick to moving yourself , Moving people ;
Even if it only meets one rule , It's possible to be the focus .
7、 How to do better than 98% People are excellent ？
Tools 、 packing 、 Content 、 Interaction 、 Self promotion is a little professional , Can surpass 80% 's anchor , Better than the original anchor .
Adjust state of mind , Be positive . And half the way down （10%）;
unremittingly , Through loneliness and Temptation 、 Sloth 、 More than 80% of the anchors ;
front 2%, It means at least ten thousand fans 、 Million dollar annual income ！
Two 、 The necessary skills of an anchor
1、 High quality content
It has to be distinctive 、 Interesting 、 High quality 、 Creative 、 Keep pushing the old to bring forth the new .
2、 The right equipment and tools
Let the audience see clearly , Listen clearly ----- Good camera 、 Microphone ;
Stable and reliable 、 No, carton ----- Stable high-speed network 、 Configure a qualified computer or mobile phone ;
And see the beauty , Listen, hi ----- Beauty tools 、 Sound tools ;
Increase the activity and fun of life ----- Sound tools 、 Special effects tools 、 Field control tools .
3、 Perfect image and packaging
Are you beautiful enough on the screen ？
Whether the style is consistent with the positioning ？
Whether the appearance of the studio is comfortable ？
Whether accessories and props are rich and not messy ？
expression 、 voice 、 Tone 、 Whether the character is just right ？
4、 Skillful interaction and rhythm control
The biggest charm of the studio ----- Interaction is just reading the barrage 、 Answer the question 、 Thank you for the reward ？No！
Let the audience have a full sense of participation ;
Give the audience influence , But take your own direction ;
Consciously creating climax , There is tension and relaxation , There should be a buffer between high tides ;
Psychological adjustment when the reaction is cold or even no one is interested in ;
5、 Self promotion and fan operation ：
from 0 Start , Keep the audience first , Accumulate your first concerns ;
Set your own live time , Develop the audience's habit of watching ;
Build a fan base , Effective operation of fans group , Enhance cohesion and Loyalty ;
Effective forwarding and sharing , Enhance popularity and attract more audience ;
Cultivate hard core fans , Be your right-hand man .