Basic knowledge of live broadcast and necessary skills of anchor
Taiyuan SEM 2020-11-24 23:32:17

One , Live broadcast Basics :

1、 What's live ?

Typical elements of live broadcasting : Real time video shows + Audience interaction + Gifts are rewarded ;

The essence and charm of live broadcasting :

real ---- What the audience saw was a real anchor , No clips ;

real time ----- It's all happening in real time , Have a sense of scene ;

Interaction ----- The audience can interact with the anchor at any time , Get the anchor to react .

2、 Common types of live broadcasting :

Entertainment show ----- Sing a song 、 dance 、 Chat 、 Shouting wheat ;

game -----LOL、 BFS legend 、 Online games, etc ;

outdoors ----- Field exploration . Shopping 、 Watch the exhibition, etc ;

sports -----NBA、 football 、 Racing cars, etc ;

other ----- Pets . cooking 、 Hobbies, etc .

3、 What equipment is needed for live broadcasting ?

Mobile terminal : Broadband network (WIFI or 4G)、 A smart phone 、 Earphones ( Sound card 、 The microphone etc. );

Computer terminal : Broadband network 、 The computer ( Desktop or laptop )、 camera . Microphone 、 Sound card 、 The headset 、 headset ;

Whether it's a cell phone or a computer, there's something more important : Light, light 、 Background curtain 、 Decorative props, etc .

4、 Live broadcast income form

Gifts are rewarded 、 Platform base salary 、 advertisement .

5、 Is it difficult to be an anchor ?

existing 200 Home broadcast platform ;

At least every month 5-10 Home new platform online ;

A lot of capital 、 resources 、 The opportunity to ;

A good anchor is the most scarce resource 、 Highly sought after ;

So can it be red , It depends on how professional you are .

6、 Can I ? Will anyone like me ?( Do you fit in with any of these ?)

Have talent ----- Can sing 、 dance 、 Musical Instruments ;

Can play games ----- High level , Or the brain opening up , Or the novelty of playing ;

Humor ----- Can tell a story , It's funny ;

good-looking ----- Little beauty , Little fresh meat ;

Can chat ----- Self ripe , Be able to talk to strangers ;

It can stimulate the atmosphere ----- Can organize games , Let's take you. Hi ;

Will play ------ Technical nerd 、 Outdoor talent 、 Playboy 、 Senior foodie ......

It's characteristic ----- Even a trivial difference ;

Have the courage to ----- Dare to jump out of the shackles , Challenge the shackles ;

Have perseverance ---- Stick to moving yourself , Moving people ;

Even if it only meets one rule , It's possible to be the focus .

7、 How to do better than 98% People are excellent ?

Tools 、 packing 、 Content 、 Interaction 、 Self promotion is a little professional , Can surpass 80% 's anchor , Better than the original anchor .

Adjust state of mind , Be positive . And half the way down (10%);

unremittingly , Through loneliness and Temptation 、 Sloth 、 More than 80% of the anchors ;

front 2%, It means at least ten thousand fans 、 Million dollar annual income !

 The basic knowledge of live broadcast and the necessary skills of anchor


Two 、 The necessary skills of an anchor

1、 High quality content

It has to be distinctive 、 Interesting 、 High quality 、 Creative 、 Keep pushing the old to bring forth the new .

2、 The right equipment and tools

Let the audience see clearly , Listen clearly ----- Good camera 、 Microphone ;

Stable and reliable 、 No, carton ----- Stable high-speed network 、 Configure a qualified computer or mobile phone ;

And see the beauty , Listen, hi ----- Beauty tools 、 Sound tools ;

Increase the activity and fun of life ----- Sound tools 、 Special effects tools 、 Field control tools .

3、 Perfect image and packaging

Are you beautiful enough on the screen ?

Whether the style is consistent with the positioning ?

Whether the appearance of the studio is comfortable ?

Whether accessories and props are rich and not messy ?

expression 、 voice 、 Tone 、 Whether the character is just right ?

4、 Skillful interaction and rhythm control

The biggest charm of the studio ----- Interaction is just reading the barrage 、 Answer the question 、 Thank you for the reward ?No!

Let the audience have a full sense of participation ;

Give the audience influence , But take your own direction ;

Consciously creating climax , There is tension and relaxation , There should be a buffer between high tides ;

Psychological adjustment when the reaction is cold or even no one is interested in ;

5、 Self promotion and fan operation :

from 0 Start , Keep the audience first , Accumulate your first concerns ;

Set your own live time , Develop the audience's habit of watching ;

Build a fan base , Effective operation of fans group , Enhance cohesion and Loyalty ;

Effective forwarding and sharing , Enhance popularity and attract more audience ;

Cultivate hard core fans , Be your right-hand man .

 The basic knowledge of live broadcast and the necessary skills of anchor

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